Social Media

Sample Social Media Posts

• Save the date: Give 250 Connecticut is July 1-11! You can be part of the celebration by giving to your favorite community (which we know is us!). Visit give250ct.org to find out more.
• The real success of Give 250 Connecticut will not be how much money we raise but the tremendous impact those dollars will have when planning committees across Connecticut put them to work! Join the giving on July 1-11 at give250ct.org.
• July 1-11 will be a historic day for everyone in Connecticut to GIVE BIG! You can learn more about Give 250 Connecticut and support our campaign at [link to your profile page]. #give250ct
• Let’s show everyone that Connecticut is full of generosity! On July 1-11, help us celebrate Give 250 Connecticut and continue [explanation of mission/work]
• We’re so excited to be a part of Give 250 Connecticut! You can support our campaign by visiting give250ct.org and donating on July 1-11. #give250ct
• On July 1-11, you will have the chance to give where your heart is! To support our campaign, go [link to profile page]. #give250ct
• We are so grateful for our generous supporters who gave during #give250ct. Each gift made during this campaign will allow us to further our mission of {committee's mission}. Thank you to all who took part in this day with us!
• We have seen firsthand the amazing things that can happen when our community comes together to give back! We are thankful for the support that {committee name} has received during #give250ct and look forward to sharing our stories of impact.

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your committee.

Below is a list of ways you can begin engaging your community for Give 250 Connecticut!

Get started by liking the America 250 | CT page. This will allow you to get updates, important information and tips for Give 250 Connecticut. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Give 250 Connecticut. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of Give 250 Connecticut so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heart-felt message a day or two after.

Do all of the above and repeat...again and again and again.

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow @america250ct on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your committee's mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! "Like" other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Give 250 Connecticut will help you gain more followers, recognition, and traction in advance of Give 250 Connecticut.

Use #give250ct, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of CT Humanities, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of CT Humanities shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.